Saturday, July 24, 2021

At first I laughed and then I was impressed.

I saw a lot of people ridiculing this poster encouraging people to take selfies whilst getting the vaccine.
In fact, I too thought it was quite silly and funny at first.
It was only later on, that it struck me that this was a masterpiece of behavioral psychology in action.
In fact, I think it is quite a bold and forward-thinking step by the ministry of health or whoever thought of it, to come up with such a novel idea.
I am quite sure by encouraging selfies whilst being vaccinated will contribute immensely to reduce vaccine hesitancy and scare amongst a lot of people. Kudos to whoever that came up with this brilliant piece of communication and had the balls to execute it knowing that most people might misunderstand the intention.

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